Do they test stuff on the live site?
Since our Internet access here at Digitas is a bit wacky, people think we’re in Belgium (Google does anyway), and the BBC gives us adverts. After always complaining that the USA treats outsiders like second-class citizens (fingerprint scans, crappy plane seats), it’d be disappointing to discover we did it too. I mean, unless it was specifically targeted 😛
Surely the BBC tests things properly first, right?